Big Data Realized: Developing New Data-Driven Products and Services to Drive Growth



Big Data has matured to the point where it has the potential to create vast opportunities for tech companies.  However, few established enterprises have taken the steps to capture the full value that Big Data could deliver.  While many tech companies already have information assets on which they can capitalize, they struggle to take the next steps to identify and commercialize new data-driven offerings.    Hubert Selvanathan and John Zuk, Principals, discuss four considerations that are critical to creating a successful Big Data offering.  Through these considerations, tech companies can arrive at a methodical, disciplined approach to unlock the potential of Big Data. 

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