How Benchmarking Can Lead You Astray



While benchmarking is often an necessary and useful activity for CIOs to measure their organization's performance, it can also be misleading or meaningless.  To properly benchmark, it is important to take into account the size and "shape" of an organization.  John Parkinson, Affiliate Partner, gives an in-depth example of how properly implement a benchmarking effort to get the most out of that investment.

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