The Paradox of Plenty

1/8/2015

 
 

The traditional understanding of supply and demand in economics does not always hold.  John Parkinson, Affiliate Partner, discusses the "Jevons paradox," where, counter-intuitively, if the price performance of a good or service improve fast enough for long enough, demand will actually increase instead of decrease.  Parkinson explains the paradox and offers concrete examples of how businesses might take advantage of it in their strategic thinking.

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