Redefining Cloud Customer Experience and Driving Recurring Revenue

6/2/2014

 
 

As legacy software companies continue to transition from traditional software to cloud-based economic models, the Maintenance, Customer Support, and Retention (MCR) functions become increasingly important in driving profitability within the subscription model.  In making that transition, software companies must hurdle challenges to create a new operating model and capabilities.  Singu Srinivas and Neil Jain, Partners, outline the different obstacles presented to software companies and lay out four imperatives to ensure a smoother transition.

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