The Role of Intuition in a World of Big Data



Managers are increasingly reliant on data-driven analysis and fact-backed logic to make important business decisions, representing a significant shift from the past when, more often than not, pivotal resolutions were reached through instincts and gut-calls.  John Parkinson, Affiliate Partner, comments on the importance of striking a balance between intuition and information to come to the best answers for organizations. 

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