Achieving Subscription Success through Customer Journey Mapping

10/28/2015

 

Subscription-based businesses are built around fostering a continuous, long-term customer relationship. The ability to establish and maintain this type of relationship is critical to the business’s success. Dhaval Moogimane, Partner, and Steven Michalkow, Associate, discuss two golden rules of customer engagement that companies must follow, the hurdles they face in doing so, and the power of customer journey mapping in defining and delivering a superior end-to-end customer experience.

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