In the latest article in the SandHill.com series of predictions for 2016, Partner Dhaval Moogimane details three structural challenges he believes will impact the long-term economics of software companies if not actively addressed. First, software moving to subscription is giving increased power to savvy customers. Second, the scale of cloud platforms is making it easier for new entrants to emerge. Third, due to an extreme shortage in skilled talent, hiring and retention costs will increase. Dhaval also details various actions that software companies should take to address these issues.
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