12 Types of Data IT Can't Afford to Overlook

11/2/2016

 

Regardless of how much data a company has and how much business leaders are asking for, they are likely missing out on some hidden gems. In this InformationWeek article, Affiliate Partner John Parkinson shares his thoughts on why in-store data captured beyond the register can provide retailers with valuable insight into what drives consumers purchasing decisions (#9 on the list).

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