Customer Lifetime Value and Customer Acquisition Cost: Deep Dive into 2 Key Subscription Metrics

12/6/2016

 

In this article featured on Sandhill.com, Manager Andrew Loulousis and Associate Aman Singh delve into customer lifetime value (CLTV) and customer acquisition cost (CAC), two essential Subscription Scorecard metrics that are critical to evaluating the health of a SaaS business. They detail various ways each can be calculated, provide examples of real world applications, and highlight the powerful insight gained by evaluating them in tandem.

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