3 Key Themes from SIIA's Deciphering Customer Success Conference



After participating in SIIA’s Deciphering Customer Success Conference in Irvine, California, last week, Waterstone Principal John Zuk outlines three main themes that emerged from the conference in this concise summary. Based on the various panel and Q&A sessions, it was apparent to John that Customer Success is still in the formative stages, Customer Success organizations are struggling to operate at the strategic level, and Customer Success must permeate the organizational culture to be truly effective.

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