How Traditional Retailers Can Save Themselves



While store-based retail isn’t going away any time soon, it will continue to decline, and to keep going in any form, it will have to adapt. In his latest article for CFO Magazine, John Parkinson delves into what a digital transformation plan for store-based retail might look like. According to John, the plan should include embracing omnichannel, investing in your customer’s success, enriching and expanding the in-store experience, incenting customer loyalty, and re-inventing your supply chain.

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