Subscription Scorecard Metric Deep Dive: Cost of Customer Retention



In the subscription economy, companies must ensure they are retaining and maximizing value from their existing customers. As a result, SaaS companies need to enhance their understanding of what their retention actually is and how their spend should be allocated towards maintaining and improving that customer retention. In the latest installment of our Subscription Scorecard Deep Dive series, Manger Andrew Loulousis and Senior Associate Aman Singh outline different ways to calculate retention, the value of higher retention, and how to determine the cost of customer retention (CCR).
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