Rising to the Disruption Challenge: Ignore, Fight, or Embrace



Disruptions are a fact of life in the tech sector, and they can be both threats and opportunities. When facing disruption, there are three fundamental ways companies can respond: ignore, fight, or embrace the change. Partner Eric Pelander digs into these options, and believes which response (or responses) a company selects should be based on what it believes about the nature of the disruption, its power to combat adoption, and its ability to successfully pivot its business model.

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