Waterstone uses a results-driven approach to assist in the design and launch of new products and services that provide revenue diversification, growth opportunities and recurring revenue streams for our clients. 

Waterstone has significant experience designing and launching offerings in the following categories:

  • Software: new development, brand extensions or add-ons, and component products

  • Managed Services Offerings: outsourcing product, service or business unit functions

  • Maintenance Offerings: provision of on-going support and service

  • Professional Services Offerings: pre-sale assessment, configuration services and implementation services

The Waterstone approach focuses on time-to-revenue and scalability.

Concept Ideation

  • Investment case validation
  • Market sizing and segmentation
  • Competitive landscape analysis


  • Go-to-market strategy development
  • Market research
  • Financial analysis


  • Organization structure and staffing strategy
  • Vendor selection
  • Distribution platform identification
  • Pilot programs


  • Execute product and service roadmaps
  • Define and track key performance metrics


  • Product and release management
  • Complementary product or service offering analysis
  • Customer retention and/or renewal strategy
  • Evaluation of partnerships
  • Institute repeatable operating processes for scale

To learn more about how Waterstone can help create a product roadmap and successful product launch plan, please contact us.