• Leading global networking equipment and software provider


  • Client was seeking to become a leader in the emerging Network Functions Virtualization (NFV) market
  • Waterstone was engaged to evaluate market (size, evolution, competitive landscape), recommend offering strategy, and design go-to-market and operating models to position client as a leader in NFV


Waterstone developed a comprehensive business plan to become a leader in emerging NFV market.

  • Analyzed NFV market to understand customer needs, underlying drivers, technology deployment schedules, competitive landscape and roadmaps, etc.
  • Developed financial model and segmentation based on use-case deployment schedules and availability of required hardware, software, and service capabilities
  • Quantified shifts in profit pools and identified strategic control points in new market
  • Designed hardware, software, and services offering strategies based on industry profit pools, strategic market control points, and client’s technical and GTM capabilities
  • Identified acquisition and partnering options to close key capability gaps


  • Designed offering and segmentation strategy to drive $2B+ in incremental annual revenue in 4 years
  • Client has emerged as a leader in NFV, achieving over $200M in the business unit’s first year
  • Built go-to-market and operating model strategies to achieve revenue goals and improve coordination of selling/fulfillment activities across broader organization