CLIENT

  • $40B national communications provider

SITUATION

  • Client sought new products and value-added services to offset declining growth rates in video, telephone and broadband businesses

ACTIONS

Waterstone developed the business model, investment case and execution plan for a new premium consumer tech services offering.

  • Estimated addressable market size and 5 year growth trajectory of emerging premium-tech services market for consumers and SMBs; analysis based on primary and secondary research
  • Identified major competitors, profiles of client’s target customers, services already available in the market and trends impacting the market
  • Designed service offerings and pricing, incorporating key features/benefits that addressed customer needs identified in market research
  • Developed operating model, including identification, evaluation and selection of service delivery partners
  • Developed launch strategy and business plan, and managed program launch, including regional pilot program

RESULTS

  • Client successfully launched new consumer tech services business that generated 500K new subscribers within 18 months and $60M revenue in year two