CLIENT

  • Fortune 50 global technology and services provider

SITUATION

  • Facing commoditization of core business and rapidly evolving market dynamics, sought to explore new, and potentially “game changing,” solution and alliance strategies to drive future growth and more effectively pursue emerging global opportunities

ACTIONS

Watersone developed comprehensive market evaluation framework for global expansion.

  • Conducted extensive market and macroeconomic analysis across client’s complex ecosystem focusing on sizing connected commerce/omni-channel value creation opportunities
  • Developed a strategic evaluation framework to drive identification and prioritization of market opportunities across 5 major global regions
  • Developed detailed market profiles for high growth BRIC countries as well as US and European regions

RESULTS

  • Assessed differences in maturity across global markets/countries in terms of retail infrastructure and consumer adoption of mobile/overall payment preferences, and analyzed execution requirements to inform $3B+ incremental utility-based revenue plays