CLIENT
- $500M+ revenue provider of unified communications solutions
SITUATION
- New management team needed rapid assessment of market, competitive positioning and current operations to inform growth opportunities and new strategic roadmap
ACTIONS
Waterstone developed a strategic roadmap, including growth objectives, and associated set of initiatives
- Identified key market, competitive, customer and technology dynamics that could impact future growth:
– Conducted internal and external interviews with management team, unified communications SMEs and customers
– Developed competitive analysis on traditional and emerging competitors
– Reviewed enterprise financials and product roadmap - Prioritized a set of strategic and operational initiatives based on available opportunity set
- Quantified the investment and potential benefit around each initiative
RESULTS
- Client executed against growth plan, including refining target segment focus, expanding into new market segments through acquisitions (e.g., SMB) and transforming their service and support models.