The Consumer Electronics Show, the world’s gathering place for those who thrive on the business of consumer technologies, was bigger and better than ever this year. Steven Michalkow was there with a keen eye out for trends that could have the greatest impact on our clients’ businesses. Steven summarizes five key themes he believes we should all keep our eyes on in 2018.
When seeking to monetize IoT solutions, there are three key dimensions that manufacturers of equipment and highly engineered products must get right: the offering, pricing, and business model. In this video, we offer practical advice for how to successfully develop these crucial elements.
The Consumer Electronics Show (CES) celebrated its 50th anniversary this year by continuing its gargantuan showcase of the latest in consumer tech gadgetry and innovation. Waterstone’s Steven Michalkow was in attendance and on the lookout for the big themes that impact the technological and strategic considerations we should be mindful of in 2017.
Manufacturers of highly engineered products have started to transform their products into smart connected products (SCPs). These manufacturers are using SCPs to take new offerings to market, delivering a spectrum of value propositions for their customers. Hubert Selvanathan and Steven Michalkow detail three strategic business shifts that manufacturers must execute to be successful when transforming their existing products into smart connected products.
Dhaval Moogimane, Steven Michalkow, and TSIA’s VP of Research for Customer Success Peter Armaly discuss two golden rules of engagement that must be followed in order to achieve an exceptional subscription customer experience. They also offer insight on how to bring your customer journey map to life.
Chicago played host to the first-ever Smart Industry Conference, which showcased the current state of affairs of the Industrial Internet of Things, one of the most dynamic environments of IoT application and innovation today. The conference featured presenters such as GE, Microsoft, Cisco, PTC, Rockwell, and Emerson sharing current capabilities and future plans with a wide ranging and eager audience. In this concise summary, Steven Michalkow highlights the five key themes from the conference.
Subscription-based businesses are built around fostering a continuous, long-term customer relationship. The ability to establish and maintain this type of relationship is critical to the business’s success. Dhaval Moogimane and Steven Michalkow discuss two golden rules of customer engagement that companies must follow, the hurdles they face in doing so, and the power of customer journey mapping in defining and delivering a superior end-to-end customer experience.