While many companies have taken steps to define a remarkable and differentiated journey for their customers, significant gaps often exist between the “as-is” and “to-be” experience. In this SIIA Software and Services Division webinar, Principal John Zuk discusses common pitfalls that companies face when building the structure and capabilities needed to deliver their desired customer experience as well as accelerators that can deliver results more quickly.

 

About the Author
John Zuk

John Zuk is a Partner at Waterstone. John specializes in cultivating innovation at the intersection of business strategy and technology product development. He has focused on helping clients design and implement a differentiated customer experience to drive sustained, profitable growth.