Category: Analytics

TSIA 2018 Fall TSW: The LAER Effective Company

The theme of TSIA’s recent Technology Services World conference was “LAER Effective Company”. TSIA’s LAER model is a framework that breaks the traditional customer engagement journey into four distinct phases: Land, Adopt, Expand, and Renew. Hubert Selvanathan reflected on TSW 18 and the numerous discussions at the conference and took away four highlights in driving to a “LAER Effective Company”.

Harnessing the Power of Data in Product Management

Product management is part science and part art. Recently, product managers have started to amp up the science part of the equation with a greater focus on using data to create and launch new products. Manisha Mishra outlines five categories of data that aid the product charter and illustrates how insights from these data categories can help shape key product decisions.

Do You Measure Up in the Subscription World?

With the shift to subscription and cloud, executing on a post-sales engagement model is critical for sustainable growth. Steve Deutsch observes that in addition to post-sale operating models rapidly transforming to support the subscription mandate, new benchmarks and metrics are required to better measure the progress, efficiency and value of post-sale functions.

A Guide to Composite Health Scoring

The fundamental underpinning of Pulse 2018 was the notion that Customer Success is bigger than just establishing a CS management team or organization. Instead, it is a company’s ability to drive customer’s desired outcomes and an exceptional customer experience. A challenge that companies face when striving to deliver this larger notion of Customer Success is putting in place a health scoring mechanism that can proactively identify at-risk customers. Manisha Mishra consolidated various metrics presented at Pulse into a concise and effective composite health scoring framework centered on measuring desired customer outcomes and the customer experience.

SIIA TechChat with John Zuk

John Zuk recently sat down with Rhianna Collier, SIIA’s VP of the Software & Services Division, to discuss current industry topics. During their discussion, John shared what he believes to be the biggest challenges in Customer Success operations today and the key drivers in defining the connected commerce market.

The QBR Mistakes You Need To Stop Making

Quarterly Business Reviews (QBRs) are an amazing opportunity, but they’re also where dropping the ball has the most painful impact. Amity asked Neil Jain and other leading Customer Success experts to share their thoughts on the biggest QBR mistakes Customer Success teams are making and how to avoid making them going forward.

Monetizing Industrial IoT Solutions

When seeking to monetize IoT solutions, there are three key dimensions that manufacturers of equipment and highly engineered products must get right: the offering, pricing, and business model. In this video, we offer practical advice for how to successfully develop these crucial elements.

Subscription Scorecard Metric Deep Dive: Cost of Customer Retention

In the subscription economy, companies must ensure they are retaining and maximizing value from their existing customers. As a result, SaaS companies need to enhance their understanding of what their retention actually is and how their spend should be allocated towards maintaining and improving that customer retention. Andrew Loulousis and Aman Singh outline different ways to calculate retention, the value of higher retention, and how to determine the cost of customer retention (CCR).

Subscription Scorecard Metric Deep Dive: Customer Lifetime Value and Customer Acquisition Cost

In previous Subscription Scorecard articles, Waterstone established that in order to manage and predict future revenue growth and profitability, a company must have a detailed understanding of its relationship with its customers. At the heart of that understanding are two key metrics that often are—and should be—evaluated together: customer lifetime value (CLTV) and customer acquisition cost (CAC). In this paper, Andrew Loulousis and Aman Singh outlines the purpose of these two metrics, highlight various ways each can be calculated, and provide examples of real world applications.