Waterstone has regularly sounded the drum for the tremendous impact of digital transformation in the enterprise, and that is largely because we have seen it firsthand. The maturing SaaS business model, IoT, big data analytics, and more have all evolved from early ideas in 2010 to near ubiquity today. Waterstone is tracking 8 trends this year that we anticipate will have a big impact in the enterprise technology sector.
Manisha Mishra recently attended SaaStr Annual 2019, which has gained a reputation as one of the biggest forums for cloud companies to connect and share ideas as well as learnings. Manisha focused on learning how companies achieved growth and scaled across high dynamic markets and highlights six takeaways on growth strategies that SaaS businesses continue to adopt.
Existing customers are the new growth engine. As such, gross and net retention have become fundamental SaaS metrics – but how much are you spending to keep and grow your customers and drive overall retention performance? Are these investments yielding appropriate returns? Use our Customer Lifecycle ROI Calculator to find out.
Industry analysts forecast another merciless year of Americans cancelling cable tv in favor of streaming services and web content. In December of 2018, Waterstone surveyed 5,000 Americans to establish their relationship with cable TV and streaming services. Check out our results and see which parts of America are most aligned with the cord cutting trend.
The theme of TSIA’s recent Technology Services World conference was “LAER Effective Company”. TSIA’s LAER model is a framework that breaks the traditional customer engagement journey into four distinct phases: Land, Adopt, Expand, and Renew. Hubert Selvanathan reflected on TSW 18 and the numerous discussions at the conference and took away four highlights in driving to a “LAER Effective Company”.
Booked sales that never convert into revenue, commonly referred to as debookings, can have a real impact on business performance. Almost every SaaS company experiences debookings at some level or another, but most struggle with how to address the issue. Click to read James Kirwan’s article on the steps companies can take to address debookings, including Waterstone’s SaaS Debookings Prevention Framework.
With the shift to subscription and cloud, executing on a post-sales engagement model is critical for sustainable growth. Steve Deutsch observes that in addition to post-sale operating models rapidly transforming to support the subscription mandate, new benchmarks and metrics are required to better measure the progress, efficiency and value of post-sale functions.
Having the right set of offerings is critical to sustain profitable growth in a Managed Services business. In our latest white paper, Eric Pelander and James Kirwan zero in on the services offerings dimension of Waterstone’s Managed Services Operating Model Framework and outline the four critical elements to address to ensure your portfolio is positioned for success.
Hubert Selvanathan and Manisha Mishra recently facilitated an executive workshop for Customer Success leaders that focused on strategies and tactics critical to driving product adoption. Hubert summarizes four key insights that emerged from the session, which was hosted by WalkMe and Gainsight.
Consumers spend billions of dollars per month on subscription services, but are they satisfied with those services? Are they aware of what they spend? To find out, Waterstone analyzed 2,500 Americans’ budgets, spanning 21 categories of subscription service. Here are our most useful findings.