Tech markets and buyer needs are ever-changing, and tech providers must continuously innovate their go-to-market approach to exploit new and emerging market opportunities. In the video below, John Zuk characterizes four go-to-market dimensions that are essential requirements for today’s tech providers: 1) know the customer, 2) portfolio robustness, 3) pricing and packaging, and 4) sales, channel and alliance strategy.

About the Author
John Zuk

John Zuk is a Partner at Waterstone. John specializes in cultivating innovation at the intersection of business strategy and technology product development. He has focused on helping clients design and implement a differentiated customer experience to drive sustained, profitable growth.