When seeking to monetize IoT solutions, there are three key dimensions that manufacturers of equipment and highly engineered products must get right: the offering, pricing, and business model.  In this video, we offer practical advice for how to successfully develop these crucial elements.

 

About the Authors
Hubert Selvanathan

Hubert Selvanathan is a Partner at Waterstone. At Waterstone, Hubert’s work with Software businesses focuses on transitioning to and optimizing Subscriptions business models, including pricing of subscription offerings, re-aligning post-sales organizations, design of key customer facing processes, and improving Customer Success and Support models.

Steven Michalkow

Steven Michalkow is a Senior Associate at Waterstone. Steven works with clients across a broad spectrum of initiatives, including new offer design and launch, acquisition due diligence, market research, and organizational and process improvement.